Te concept of gamification is gaining traction in education now (although this idea has been around for a long time, even pre-computer). My recently arrived colleague at CORE, DK, has also been promoting this thinking among our team since he arrived. For some, the word 'gamification' implies a trivialising of learning, based on having fun and therefore is not taken seriously. For others it is seen as the domain of the serious online gaming fraternity who are, frankly, frightening in terms of their addiction to the games they play. The truth is nowhere near either of these views, and so it was with interest I came across this paper from Educause, providing a very simply response to 7 fundamental questions people have about the concept of gamification.