Interesting report just released from the McKinsey organisation, reporting on a survey of companies using Web2.0 applications and the impact of this on their business.The research project sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web
The report is pretty optomistic, concluding:
69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Companies that made greater use of the technologies, the results show, report even greater benefits.
McKinsey also found that found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools.
The report provides a series of breakdowns to identify what the measures of benefits are, and illustrate exactly how and in what areas these benefits are occurring.
This got me to thinking about the use of Web2.0 in education. There’s been lots of talk (quite appropriately) about the use of Web2.0 tools for learning, as a part of the daily teaching and learning programmes with students, but what about the impact of Web2.0 technologies on the business of schools? If a similar survey were to be conducted among schools, I wonder what would be said about the impact in terms of our productivity, cost of doing business, communications with stakeholders, marketing etc – plus (the real interest for me), the potential for creating a truly networked education system?
I can certainly cite plenty of isolated examples that are occurring around the country – but I wonder how we’d fare if an objective metric were applied? Has anyone in schools done this sort of analysis?