What Women Want from Mobile

I’m always interesting in research into some of our emerging technolgies – this today from MocoNews – mobile content news titled What women want from mobile that highlights a report from LimeLife who conducted a number of surveys to find out how women use mobile phones and what women want from mobile content.

Among the findings are…

  • The mobile phone initially serves as a ??private line?? for girls 16-17 then evolves to an ??always with me connected buddy?? during college years, gradually becoming more functional and ultimately beginning to serve as a ??command central?? for working moms and women pursuing careers.
  • Games are second only to ringtones for desired mobile downloads among women.
  • 67% of those surveyed showed strong interest in wallpapers made from ??Photos I Take.?? Further, the use of ringtones as ??caller ID?? identifiers is also representative of the importance of customization and personalization in mobile content for younger women. 69% of women surveyed, aged 18-22, have already downloaded one or more ringtones.
  • Women have a very strong interest in mobile applications that function as reminders, such as alerts, and help them be more productive and efficient as they multitask throughout their typical day. 70% of those surveyed were interested in reminders for things like doctor??s appointments, beating out even birthday reminders with 66% interest.

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